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WAHM
Networking * WAHMom Advertising * WAHM Resources!
Basic, simple, and fundamental ways to grow & network
your work at home business successfully!
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What's
most important in life?
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Current Sponsor
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Articles
by Kirk Bannerman
Kirk Bannerman is a operates a successful home based business
He has written some great articles we feel are great
and beneficial for the
work at home person whether their new in business or
been in business
for awhile. His website is business-at-home.us
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Pay Per Click Search Engines - A Fundamental Overview
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Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008.
The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.
Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.
Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.
Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:
●When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?
●How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?
●What percentage of your pay per click budget should go to each search engine?
●Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.
It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.
The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.
Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.
PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.
______________________________
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at
http://business-at-home.us
_____________________________
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Search Engines: The Life Blood of Internet-Based Home Businesses
© Kirk Bannerman
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
Since the inception of Google in 1998, the popularity of using search engines has increased dramatically. Nielsen NetRatings reports that about 114.5 million Americans, or a whopping 39 percent of the US population, currently use search engines.
Through February of 2004, Yahoo and Microsoft's MSN ranked as the two favorite spots on the Internet with 87.3 million and 86.2 million unique monthly visitors, respectively, according to figures produced by Nielsen NetRatings.
Microsoft.com, ranked third, with 64.2 million visitors, but this figure is somewhat misleading because this site attracts much of its traffic by repairing flaws in the Windows operating system. Google was the fourth most popular site with 60.8 million visitors.
The market shares of MSN and Yahoo haven't changed much in the past three years while Google has emerged as a powerhouse without spending much of anything on advertising. Google's audience is now approximately six times larger than it was in early 2001, when it was the 26th most popular destination on the Internet.
As they vie for position, Google, Yahoo, and Microsoft plan to continue upgrading their services - healthy competition that can only serve to improve the search experiences of Internet users in the future.
According to comScore Networks, an estimated 3.5 billion online searches are performed in the United States each month, making searching the second most popular online activity, ranking behind only e-mail.
In 2003, businesses spent an estimated $2 billion on advertising related to searches and some knowledgeable sources expect the search-related advertising market to triple during the next three years.
There are various search engine formats including natural search, pay for inclusion (PFI), pay per click (PPC), and hybrid approaches which combine both PFI and PPC characteristics. Because of the immense and growing popularity of search engines, their effective utilization is the life blood of Internet-based home businesses.
_____________________________
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at
http://business-at-home.us
_____________________________
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